About Us

We’re aiming to make munching healthy on the go unheard-of—and to present the underestimated vegan treats the go-ahead it deserves.

Wow Baguio is a Pasalubong Shop that creates vegan handcrafted products infused with locally sourced ingredients. Pasalubong is the Filipino tradition of gift giving, which is similar to the Japanese tradition, 'Omiyage.'

Some of these gifts are Chef Jo’s artisanal jams. She's preserved the original Filipino Taste- and Baguio City roots- by using her grandmother's recipes and farm-fresh ingredients; Ube (purple yam), Presa (strawberry), and Bao (coconut).