Impossible Cheeseburgers Are Top Order Of 2021 On Grubhub

impossible burgers with fries with green background

According to Grubhub’s 2021 “Year in Food” report, the meatless Impossible Cheeseburger is the most popular order this year. The meatless burger has surpassed the spicy chicken sandwich as the most popular Grubhub order, with a 442 percent rise in popularity this year. Vegan orders increased by 16 percent in 2021, while other orders, such as vegan hot cocoa (up 320 percent), vegan mint chocolate chip cookie (up 236 percent), and handcrafted vegan chorizo tacos, are becoming more popular (up 236 percent).

California, New York, Florida, Texas, and Georgia—home to Slutty Vegan, a prominent Atlanta establishment selling Impossible Burger-based creations—are the top five states with the most vegan orders. In its research, Grubhub also revealed state-specific data, finding that California has the largest percentage of pickup orders, Alaska has the highest average cost per order, and New York has the most orders overall.

Grubhub also included a list of “Best of Grubhub” restaurants and dishes in its report, ranking Brooklyn’s vegan ’70s influenced diner Hartbreakers as the best for its vegan chicken wings.

Vegan Food Orders On Grubhub Are On The Rise

Vegan food has been identified as a major delivery trend by Grubhub since at least 2016, when it announced that vegan orders were among the top trends, alongside paleo, gluten-free, and low-fat, and had climbed by 58 percent year over year. Vegan orders remained popular on the delivery site by mid-2017, with customers ordering dairy-free quesadillas, tofu wings, teriyaki quinoa bowls, samosa chaat, and vegan calzones, among other products.

Vegan orders increased by 25%, and Impossible Burger orders increased by 82 percent, according to Grubhub’s “State of the Plate” report for the first half of 2019, which ranked the Impossible Burger as the most popular late-night order. Last year’s “Year in Food” study pointed to the steady rise of plant-based meat alternatives, whose popularity on the platform increased by 463 percent in 2020.

A vegan meal (plant-based sausage wrap) also won top honors in Grubhub’s mid-year 2021 “State of the Plate” report, which, when paired with Impossible Burger’s overall position this year, is uncommon for Grubhub.

“We’ve seen a strong and steady demand for vegan and vegetarian orders in the last few years, but this is the first time a plant-based order has dominated the Top Foods list for both State of the Plate and Year in Food in the same year…We expect to see plant-based orders continue to rise in popularity in 2022 as plant-based foods become more accessible and we move away from the comfort food trend that was popular on Grubhub last year,” stated Demarquis McIntyre, Senior Associate at Grubhub.


Impossible Foods’ Envisions A World Free Of Animal Products

Grubhub evaluated more than 32 million orders to come to the conclusion that the Impossible Burger reigned supreme in its 2021 “Year in Food” report. Is this a sign that Americans are making a permanent move away from animal products and toward plant-based alternatives? Impossible Foods is certainly hoping so.

Patrick O. Brown, a visionary scientist, launched Impossible Foods in 2011 with a simple mission: replace all animal foods with viable plant-based alternatives by 2035. The Impossible Burger, the company’s signature product, debuted in a few high-end restaurants in 2016. The plant-based burger is now available in roughly 40,000 establishments around the world, including many Grubhub partners.

“We see this as a demonstration of how quickly consumer attitudes can shift away from animal-based meat when you truly get the product right,” an Impossible Foods spokesperson stated. “What we set out to do was not to build a delicious plant-based patty, but rather to develop a technology platform capable of replacing animals in the food system. Now, we’re delivering products that consumers consistently prefer and actively seek—a strong indication that we’re making progress towards our mission.”

While the Impossible Burger took years to perfect, fresh product launches have been considerably more frequent. Impossible Foods unveiled its plant-based pig sausage in the retail sector this year, as well as Impossible Chicken Nuggets produced from Plants, which entered the lucrative vegan chicken category, and its pre-rolled plant-based meatballs (a blend of its Impossible Burger and Impossible Sausage).

Impossible Foods has raised approximately $2 billion in funding to date in order to accomplish its objective of eliminating animal products.




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