After reformulating its products to be 100 percent plant-based a year ago, GoodPop® Frozen Pops, the leader in the better-for-you frozen treat market, celebrates World Vegan Day on November 1 with double-digit sales increase. GoodPop is unveiling new ways to get its product into the hands of individuals looking for plant-based alternatives in order to meet market demand.
According to the Plant Based Foods Association (PBFA) and The Good Food Institute (GFI), the U.S. plant-based food sector would have more than doubled in size by 2020, with sales up 27% to $7 billion. Plant-based novelties (any food on a stick, cone, or sandwich) have increased by 35% this year. Plant-based novelties (any treat on a stick, cone, or sandwich) have climbed by 35% this year, according to SPINS data, quickly gaining proportion of the total novelties market.
With shoppers seeking more plant-based options than ever before, GoodPop expanded into Costco, Kroger, and Publix, and continues to offer innovative ways for customers to try its frozen sweets. In addition to its earlier e-commerce and Amazon launches, GoodPop is now available via Instacart and Amazon delivery via Whole Foods Market, and it recently announced on-demand delivery in 30 minutes or less through its GoodPop Shop on DoorDash, GoPuff, Grubhub, Postmates, and Uber Eats for delivery throughout Texas, with more states to follow soon.
“Nearly half of GoodPop’s growth is being driven by people who are buying better-for-you frozen treats for the first time. We’re thrilled to see people choosing treats more consciously, and retailers and brands working hard to meet that demand,” Rahul Shah stated. “Besides our product innovation, we are listening to customer feedback, and working with retailers and platforms to make GoodPop available to more people via presence in more places beyond grocery store shelves, like online menus for instant delivery. This is bringing non-dairy and vegan options to more people.”
This year, GoodPop updated its packaging with a new style that emphasizes the company’s mission “Pledge Good. Do Good. Feel Good. ” The back of the box features a call to action for customers to join GoodPop’s Pledge Good Foundation by taking the #pledgegood challenge at goodpops.com/pledgegood. The new logo is a revised banner on the front of the box with a specific brand color, Good Day Teal, that generates a feeling of warmth and highlights the delectable pops.
“The good in our name isn’t just about the ingredients we use or the way our products taste, it’s an integral part of GoodPop’s mission to use our frozen treats as a vehicle to do social and environmental good,” said Daniel Goetz, CEO and founder, GoodPop. “As we continue to grow and make our products available to more people, it’s encouraging to see mainstream audiences embrace a plant-based lifestyle. We’re grateful for all the partners and people that are helping to share our mission to create positive change in the world.”
GoodPop Frozen Pops can be purchased in natural and conventional retailers in more than 40 states for a suggested retail price of $4.99-$5.99. All GoodPop products are USDA organic or Non-GMO Project Verified, dairy- and gluten-free, and free of HFCs, GMOs, refined sugars, and sugar alcohol sweeteners. For a full list of retailers and to shop, click here: www.goodpops.com/store-locator. For more information and to shop, visit https://shop.goodpops.com/.
Source: “GoodPop Goes 100 Percent Plant-Based, Sees Double-Digit Growth” by Inforney