Scarlett Johansson has created The Outset, a vegan skincare line. With costs ranging from $28 to $54, the skincare collection includes six key, fragrance-free products: a cleanser, prep serum, day cream, night cream, fine line cream, and lip treatment. The goods are available on the brand’s website as well as exclusively at Sephora beginning of April 26.
Johansson was motivated to develop her own brand that mirrored her beliefs and vision after years of being the face of various premium cosmetic companies. She spent five years learning about the business, formulas, product development, and brand identification before forming The Outset alongside entrepreneur and beauty/fashion executive Kate Foster Lengyel.
“I wanted to create and represent a brand that felt true to me, something real and intimate that others could see themselves in, too… The Outset was inspired by my own skincare ritual—a consistent routine of cleansing, prepping, and moisturizing that keeps my skin on track and camera ready. I’ve found that great skin starts with the basics, and consumers we spoke with similarly expressed a desire to return to the essentials,” Johansson stated.
Ingredients That Are Cruelty-Free
The Hyaluroset Complex, a clean ingredient combination that functions as a botanical alternative to hyaluronic acid and delivers lasting hydration, plumping the skin to decrease fine wrinkles while boosting brightness, is featured in The Outset’s simple, non-toxic, and cruelty-free products. Its “free-from” list is nearly twice as long as that of normal cosmetics goods, with any problematic components barred.
Glass, bio-resin, and/or post-consumer recycled materials are used whenever possible in the packaging, and product cartons are constructed using FSC certified materials.
“The Outset means a new beginning, which feels more relevant than ever at a time when we are all starting over and pressing the reset button… It took years for us to build a brand that was backed by quality and purpose, and I’m thrilled to finally share The Outset with the world. It’s an exciting beginning for me, as well,” Johansson stated.
The Vegan Beauty of Celebrities
Johansson follows in the footsteps of a slew of other celebrities who have started their own vegan cosmetic lines. In 2020, artist Alicia Keys joined up with e.l.f cosmetics to produce Keys Soulcare, a clean vegan beauty brand inspired by Keys’ personal skincare routine, similar to Johansson’s. “It’s not just the products that I use, it’s also the space I give myself. To slow down. To meditate. To do a face mask or to light my favorite candle. It’s these moments—these rituals—that nurture me and make me feel connected body, mind, and spirit,” Keys states on the website.
Harry Styles, a fellow musician, started the non-binary vegan cosmetics company Pleasing last year, with a nail polish collection, an eye and lip serum, and a face serum as its first products. The company’s purpose is to celebrate life’s great moments. “I don’t think being beautiful or feeling beautiful is about looking good… When people are happy and glowing, they’re radiating. And that’s what I think the products do, it’s about helping you feel beautiful,” Styles stated.
Source: “HOW SCARLETT JOHANSSON TURNED HER BEAUTY ROUTINE INTO A VEGAN SKINCARE LINE by VegNews”