Vegan food sales at Aldi UK soared by 500 percent in January compared to the previous month. Veganuary’s expanding popularity, according to the cheap grocery chain, is to blame for the increased interest in plant-based foods.
In comparison to 2020, Aldi UK’s plant-based sales increased by 250 percent in 2021.
Because of Aldi’s recent growth of its vegan and vegetarian selection, the budget-friendly retailer expects the strong sales results to continue for the rest of the year.
Growing demand prompted the grocer to increase its plant-based selection by 50%.
“Veganuary is getting bigger and bigger each year as the UK’s appetite and interest in plant-based food grows… In response to that demand we’re continuing to expand our vegan offering, giving our shoppers plenty of choice and all at great value,” stated Julie Ashfield, Aldi managing director of buying.
Aldi released their “largest vegan range yet” in honor of Veganuary 2022, which proved to be the largest yet.
Aldi now sells vegan meats, such as bacon, as well as snacks, sides, ready-to-eat entrees, and desserts, beginning at 55p. The company debuted its first dairy-free cheese in December.
And interest among consumers didn’t wane as January drew to a close. “It’s also a trend that we’re witnessing year-round and, as more and more people adopt this diet… We expect these products to remain popular throughout the year,” Ashfield said.
Tesco, the UK’s largest retail chain, has seen comparable increases in interest.
Sales of the company’s plant-based Wicked Kitchen goods “rocketed,” with demand doubling in January compared to the previous year.
Source: “Sales Of Vegan Food Catapulted By 500% At Aldi UK This Veganuary” by Plant Based News
